Digital Marketing Associate Certification Prep

Discover the fundamental characteristics for successful planning in your digital media campaigns on Facebook and Instagram. In this session, you'll learn about the essentials of digital marketing: from business goal setting, creatives, optimization, and more!

Lesson 1: Get Started with Meta Technologies
The purpose of this training is to provide an overview of how businesses can build an online presence across Meta technologies. Learners will explore how to get started with Facebook, Messenger, Instagram and WhatsApp for their businesses, and how to use Meta Business Suite to manage their online presence across each technology.

Lesson 2: Meta Advertising Fundamentals
This workshop covers the value and fundamentals of advertising on Meta technologies, including how to create and manage ads.

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