Get started with Advantage+ catalog ads and see how to deliver relevant, personalized ads to your audience at scale. This training covers what Advantage+ catalog ads are, the creative formats available — including catalog product videos and partnership ads — and step-by-step guidance for setting up campaigns in Ads Manager. This training is designed for advertisers and agencies who want to scale online campaigns and improve ad performance using catalog-based advertising.
- Identify the key components and prerequisites for running Advantage+ catalog ads, including strategies for broad audiences, retargeting, cross-selling and upselling.
- Review creative diversification strategies and formats, including Advantage+ creative, catalog product videos, partnership ads and video tools.
- Set up a sales campaign using Advantage+ catalog ads in Ads Manager with recommended best practices.