These Facebook Blueprint courses were handpicked by Facebook's Creative Agency Partners. Together, we designed this learning path for creative agency teams keen to keep their understanding of Facebook capabilities fresh.
Webinar learning objectives Discover how to maximize results with Meta Advantage+ sales campaigns in this live training session. You'll learn how to use AI to automate campaigns, reach audiences most likely to convert and run A/B tests to measure success....
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
Explore message template categories, creation tools, quality management and scaling strategies for paid messaging on WhatsApp.
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
You can use these curated lessons to prepare for the 100-101 Meta Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.
This course explores how advertisers can diversify their ad creative and how to get the most relevant ad to a given audience.
In this course, you’ll learn about the Meta technologies you can use to grow your business online. You’ll discover ways Facebook, Messenger, Instagram and WhatsApp can help to build awareness, engage customers and achieve business goals.
This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...
Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...
Explore how to optimize your advertising strategy with campaign objectives, performance goals and data-based decision making.
Learn how reducing ad fragmentation can help you optimize your ads for better results.
Learn how to implement best practices for ad creative in Meta Ads Manager.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...
In this course, we'll discuss how to extract and manipulate data with SQL queries.
This lesson covers how to simplify your account to help improve efficiency and reach more potential customers.
Learn how you can use app events to improve your ads audience, optimization and measurement.
