You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
Learn how to effectively use video across Facebook and Instagram to drive business growth, engage your audience, and achieve your marketing goals. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
Learn how to create audiences in Meta Ads Manager and optimize reach and performance with Meta Advantage+.
Learn how Meta Business Agent on Messenger and WhatsApp can help capture leads, increase sales and support customers around the clock.
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
Learn to use Audience Network to maximize revenue through bidding.
Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
This training explains how to use partnership ads to scale campaigns. Discover how partnership ads work, the types of content you can use and the benefits they offer for campaign performance. You'll also learn how to find creators through Creator...
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
Webinar learning objectives This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production. Incorporate...
Due to the unique circumstances of 2020, many businesses have been required to quickly pivot and establish a strong presence online, which has been challenging for those who weren’t already in the game or may not have a team...
This course prepares you to design and create entertaining reels on Instagram. Use Reels to help new audiences discover your business and level up your creativity.
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
Learn how you can use Meta Commerce Manager to set up and manage catalogs, promote products and personalize ads for shoppers.
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
Webinar learning objectives This training explains how sellers, partners and business professionals can scale a paid messaging strategy on the WhatsApp Business Platform. Learn how to choose the right message template category for each use case and create and manage...
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
