The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
Amplify your publishing efforts and improve your reader's experience through our latest Instant Articles case study success stories. For Entertainment, News and Sports.
This custom learning path is designed to help companies from the retail industry learn the fundamentals of advertising on Meta technologies.
Learn how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
Explore how agencies, brands and creators can maximize their creator marketing strategies with Meta technologies.
Use the Instagram app to connect with your audience and reach more customers.
Webinar learning objectives This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and...
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
