In this webinar, you'll learn how to improve ad performance, lower cost per action, and improve targeting and measurement using the Conversions API. Meta experts will be answering some of the most commonly asked Conversions API questions, such as: What...
Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a single...
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.
With Easter right around the corner, we want to make sure you're fully prepared to create successful campaigns. To help you maximize your product offerings, creative journey, and campaign performance, we've put together a tailored 3-day training program specifically for...
Strengthen your overall performance, optimization, targeting, and reporting, by enriching the event data you pass back to Meta and facilitate better machine learning and overall results. In these series of sessions we explain the theory and the practical steps of...
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
This course explores how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
As Ramadan approaches, our 4-day training program in Nigeria and Ghana will help you plan your campaigns more efficiently. Maximize your product offerings, creative journey and campaign performance with this program.
This article teaches you how to capture your offline conversion events through the Meta Events Manager.
This path levels up Media Buyers to implement Meta technologies, including Meta Pixel, the Conversions API Gateway and offline events.
This guide shows you how to create an Instagram Reel in five steps.
Explore and download this PDF guide to learn how to create Reels on Instagram in five steps.
This program features courses to help community managers build and grow their online communities.
