This course explores how to select appropriate targeting strategies for different client objectives such as how to evaluate your clients goals, allocate spend across Meta campaigns, and previous campaign analytics.
This lesson will teach students to determine whether campaign budget optimization is appropriate for a particular situation. It will explain how to set up campaign budget optimization and assess the impact of campaign budget optimization on the budget strategy.
Learn how to build a community to advance your business goals
Explore best practices for using data to deliver personalized ads at scale while respecting the privacy of your customers.
This lesson prepares students to create, schedule and share ad reports using goal-aligned reporting templates.
We’ll explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
Review our list of educational videos to learn how Meta technologies can help your business grow.
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
Create effective and engaging ads by highlighting your business’s personality. Featuring Ita Reyes from Ita Yoga Studios.
Learn how Instagram and WhatsApp can help businesses innovate and grow. Featuring Paakow Essandoh from Mizizi (@mizizishop).
Join us for series of sessions on Design and Creative
Meta Certifications is one way Meta is helping close the increasingly widening skills gap so that millions of job seekers have access to more affordable and flexible education with job-specific training opportunities.
This lesson teaches you how to develop a brand for your business.
