What Is a Brand?
This lesson teaches you why a brand is important for your business.
All Activities
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Create a Social Media Map for Your Business
This lesson teaches you how to develop a social media plan.
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Measure the Creative Impact of Ads
This lesson explains the importance of incorporating quality creative in your ad campaigns.
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Map the Customer Journey
This course teaches you about the customer journey and how it applies to your business online.
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The evolution of ads
This lesson will teach you about ad personalization, greater information transparency and the impact of increased privacy on businesses.
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Map Your Customers' Journey
Learn how to apply the customer journey to your business online.
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Get started with advertising on Facebook and Instagram
Learn how to set up and advertise with an Ads Manager account.
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Get started with advertising on Facebook and Instagram
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.
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Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
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Attract an Audience on Social Media Overview
This overview outlines ways to attract your ideal audience online.
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Create ads from your Instagram account
Learn how to use Instagram to create ads for your business.
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Create Authentic Messages
This course teaches you how to create content that engages your audience and a plan for your content.
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Knowledge Check
This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.
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Adapt your marketing strategies for the evolving ads ecosystem
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...
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Create SMART Marketing Goals for Your Business
Learn how to create SMART goals and keep track of your progress.='Master Data'!E8
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Select Your Social Media Channels
This course teaches you how to choose the appropriate social media channels for your business online.
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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Create Social Media Content
This lesson teaches you how to create content with different tips and tricks.
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Knowledge Check
This assessment tests your knowledge of paid online events.
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Earn Money With Paid Online Events
This course prepares you to create, host and monetize online events to grow your audience.
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Future-proof your advertising with additional tools
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
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Understand the Social Media Landscape
This lesson teaches you how to identify your target audience for your social media channel.
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Plan Your Social Media Content
This lesson teaches you how to create a content plan for your social media to engage with your audience regularly.
