In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
Esta sesión es para los especialistas en marketing que son nuevos en la plataforma y desean obtener una introducción a la publicidad en Facebook. Aprende cómo amplificar tu causa y potenciar tu presencia en Facebook e Instagram, publicando e interactuando...
Esta sesión está dedicada a profesionales con conocimiento avanzado. Aprende sobre las nuevas tendencias de la industria, los cambios en las áreas de personalización y privacidad, consejos publicitarios para incrementar la visibilidad, reclutar seguidores e incrementar el retorno de inversión...
Esta sessão é para profissionais de marketing que possuem um pouco de experiência com o Facebook, mas desejam aprimorar suas estratégias para aumentar o reconhecimento de suas organizações, seus recursos e recrutar mais apoiadores e doadores. Você aprenderá mais sobre...
Descubra as 5 considerações criativas para campanhas focadas em causas sociais. Você verá exemplos e aprenderá como aplicá-los em sua campanha criativa para gerar mais resultados para sua causa e, consequentemente, promover transformação. Marina Cusnir Formada em Administração de Empresas...
Descubra as 5 considerações criativas para campanhas focadas em causas sociais. Você verá exemplos e aprenderá como aplicá-los em sua campanha criativa para gerar mais resultados para sua causa e, consequentemente, promover transformação. Manu Gambagorte Manu está no mercado ha...
Esta sessão é indicada para profissionais que estão iniciando o trabalho com as ferramentas de marketing digital do Facebook. Aprenda como ampliar sua causa e obter mais impacto marcando presença no Facebook e Instagram, criando conteúdo e interagindo com seus...
This program features courses to help community managers build and grow their online communities.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
The List <> Facebook Elevate Webinar Series: Whitney Headen, CEO, 19th & Park in conversation with Shannon Jones, Co-Founder, verb. // Entrepreneurship carries a plethora of lessons for workers of all skill sets and levels. However, The List members, Whitney...
In this lesson, students will be prepared to use creative best practices and measure the success to social impact campaigns.
In this lesson, students will review how to achieve meaningful change through business and what steps they can take to make a social impact.
In this lesson, students will review how to use Facebook tools to build community, amplify your business’s message and participate in actions that serve causes that are important to people.
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
