410-101: Meta Certified Media Buying Professional

By Meta Blueprint
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Average rating: 4.9 14 reviews

Duration: 105 minutes
Exam audience: digital media buyers, account salespeople, account managers, account executives, marketing executives, social media managers, brand marketers and marketing consultants.

After you’ve passed the Media Buying Professional Exam, you can earn any of the three specialist badges:

Meta Certified Technical Implementation Specialist

Evolve your skills to better guide the technical implementation and troubleshooting of key marketing technologies.

Meta Certified Media Measurement Specialist

Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you obtain.

Meta Certified Performance Marketing Specialist

Learn how to create effective marketing campaigns that generate conversions and engagement across Meta technologies.

Study Guide
- Rating5.0
Practice Test
- Rating5.0

Meta Business Manager

In this course, you'll learn the features of Business Manager and how to set up an account.
- Duration 26m
- Rating4.8
- Intermediate
- Credential
Meta Ads Manager

In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
- Duration 20m
- Rating4.7
- Intermediate
- Credential
Campaign reporting in Meta Ads Manager

Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
- Duration 10m
- Rating4.9
- Intermediate
- Credential
From business goals to ad objectives

Learn how to create measurable business goals and choose the campaign objective to meet your goal.
- Duration 15m
- Rating4.5
- Beginner
- Credential
Creative essentials

Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
- Duration 10m
- Rating4.9
- Beginner
- Credential
Meta Advertising Standards

In this course, you'll learn about the Meta Advertising Standards.
- Duration 15m
- Rating4.9
- Intermediate
- Credential
Keeping people and businesses safe across Meta technologies

Learn to talk confidently with your clients about how Meta addresses brand safety through its set of policies and tools.
- Duration 15m
- Rating5.0
- Beginner
- Credential

Ads targeting options

In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
- Duration 50m
- Rating5.0
- Beginner
- Credential
Buying types

Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
- Duration 15m
- Rating4.7
- Beginner
- Credential
Auction bid strategies

This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
- Duration 25m
- Rating4.8
- Beginner
- Credential
Ad delivery optimization and advertiser controls

Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.
- Duration 30m
- Rating4.7
- Intermediate
Get started with data-driven marketing

Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
- Duration 15m
- Rating4.7
- Beginner
- Credential
Tests to measure ad effectiveness

Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.
- Duration 15m
- Rating5.0
- Beginner
- Credential

410-101: Meta Certified Media Buying Professional

How to get started

Study Guide

Practice Test

Fundamentals

Meta Business Manager

Meta Ads Manager

Campaign reporting in Meta Ads Manager

From business goals to ad objectives

Creative essentials

Meta Advertising Standards

Keeping people and businesses safe across Meta technologies

Media Buying Core Lessons

Ads targeting options

Buying types

Auction bid strategies

Ad delivery optimization and advertiser controls

Get started with data-driven marketing

Tests to measure ad effectiveness

Review

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