Marketing Science

Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science Professional examination.

Attendees should be competent with basic digital advertising concepts and comfortable with Meta as an advertising platform. Additionally, we suggest you have at least some familiarity with data manipulation and with statistical analytics concepts.

Session 1:

○ Introduction to Measurement Methodologies: From Business Goals to KPIS

○ Determine the Right Measurement Approach

Session 2:

○ How to Interpret Statistical Outputs of Regression and Extract Data with SQL

○ Generate Insights to make Data-Driven Recommendations