Ask the Experts Session: Creative Diversification, Andromeda & The Auction

Event Details

In this session, you will learn how creative diversity, Meta's ad retrieval system, and auction dynamics work together to drive ad performance. You'll also learn how to structure creative testing in Ads Manager to support creative learning and delivery efficiency.
This is a live, expert-led session hosted by Meta's Creative Shop, Marketing Science, and Blueprint teams. The format includes a platform education walkthrough followed by open Q&A to address your specific questions.
In this session, you will learn:
How Meta's AI-powered delivery system uses creative signals — format, messaging, persona, hook type — to identify and reach new audience segments

Why creative diversification is a key performance lever and how a lack of diversity limits both reach and efficiency

How to set up creative testing in Ads Manager to learn and scale what works