Introduction to opportunity score
Discover how opportunity score provides recommendations that can help improve campaign performance.
All Activities
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Advertising solutions across the marketing funnel
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
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Increase your sales with omnichannel ads across Meta technologies
Use Ads Manager omnichannel optimization to drive online and in-store sales.
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Increase your sales with omnichannel ads across Meta technologies
< Webinar learning objectives Get started with omnichannel ads that connect your online and in-store sales through Meta technologies. This training walks you through creative features available to generate local awareness, how to set up the Conversions API for offline...
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How to turn Instagram posts into ads
This course teaches you how to use your posts and stories as ads for your business on Instagram.
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Agency performance knowledge checks
Demonstrate your understanding of Meta Advantage+, ad performance and measurement strategies.
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AI for advertising: faster answers, smarter spend, stronger results
Webinar learning objectives You didn't start running ads to spend hours pulling reports, troubleshooting account issues, or second-guessing campaign performance. But that's the reality for most advertisers: too much time in campaign management, not enough on what actually grows your...
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Stronger performance with Meta Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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Use WhatsApp for a business
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
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Include Reels placements in your campaigns
Discover how to get started with the Reels ad placement to help improve your campaign performance.
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Analyze your ad campaign results in Meta Ads Manager
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Improve Lead Quality with Conversions API for CRM
Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...
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Use Shops to help increase your sales
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Increase campaign performance with partnership ads
Explore how to use partnership ads to improve campaign performance.
