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1148 results returned

  • Elevate your ad strategy with the WhatsApp Business Platform

    In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the...

    • Event
    • Rating 5.0

  • Meta Certified Advertising API Developer

    You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.

    • Collection
    • Rating 4.9

  • Handle recovery for clients decreasing investment

    Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.

    • Path
    • Duration 47m
    • Rating 5.0
    • Intermediate
    • Credential

  • Improve Lead Quality with Conversions API for CRM

    Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...

    • Event

  • Find high-quality leads this spring

    Last year, Meta saw 18.9% growth for lead ad submissions during the 2nd quarter*. Register for our free webinar to learn how our improved features can help you get better quality leads this spring. *Source: Year-over-year analysis of over 500M...

    • Event

  • Introduction to measurement methodologies

    This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).

    • Path
    • Duration 30m
    • Rating 4.9
    • Advanced
    • Credential

  • Optimize Meta Conversions API

    Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.

    • Path
    • Duration 23m
    • Rating 4.9
    • Intermediate
    • Credential

  • Create audiences in Meta Ads Manager

    Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate

  • Getting Started with Live Comment Moderation

    Live Comment Moderation helps you to moderate comments as you go Live. Follow along with Meta Partner Manager, Courtney Frain, as she explains how to get started with this important safety feature.

    • Video
    • Rating 4.9

  • Using Facebook Live on Mobile vs. Desktop

    Meta Software Engineer, Adam Creeger, explains the advantages of going Live on Desktop versus mobile and when each option might be best for your content needs.

    • Video
    • Rating 4.8

  • Interpret statistical output

    Learn how to interpret statistical analysis and regression results to make decisions based on data.

    • Path
    • Duration 35m
    • Rating 4.3
    • Advanced
    • Credential

  • Stronger performance with Meta Conversions API

    This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...

    • Event
    • Rating 4.6

  • Introduction to campaign objectives

    Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate

  • Increase campaign performance with partnership ads

    This training will cover how to use partnership ads to improve campaign performance. It covers the different types of partner content that can be used as partnership ads, as well as how to work with creators and build a partnership...

    • Event
    • Rating 3.8

  • WhatsApp Business Platform for Effective Business Messaging

    This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...

    • Event

  • Use WhatsApp for a business

    Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.

    • Path
    • Duration 18m
    • Rating 4.9
    • Beginner
    • Credential

  • Prepare and set up catalog for Advantage+ catalog ads

    This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...

    • Event
    • Rating 5.0