Webinar learning objectives This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and...
Use the Instagram app to connect with your audience and reach more customers.
Explore the available buying types and bid strategies for your campaigns.
The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next...
This course prepares you to design and create entertaining reels on Instagram. Use Reels to help new audiences discover your business and level up your creativity.
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
Explore the role of AI in advertising across Meta technologies and learn how advertisers can benefit from AI-based solutions for ad campaigns.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
Webinar learning objectives Learn how to set up and run effective campaigns using ads that click to message, optimized for purchases. This training covers key concepts and best practices for creating successful campaigns across Messenger, Instagram, and WhatsApp, so you...
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Don't...
Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here?...
Build to Grow is a Meta partnership program focused on supporting top-tier businesses who want to continue on the fast-track of rapid growth.
This training introduces recent updates to Meta ad offerings, including partnership ads, Reels trending ads and catalog product video. Learn what these products are for, when to use them and how to get started.
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...
Learn how to add video to your product catalog and enable personalized media delivery in Advantage+ catalog ads. This training walks you through why video matters for catalog performance, what Catalog Product Video is and how to create or source...
Today, leading businesses are creating and nurturing demand using modern lead generation tools that facilitate personalized discovery and enable frictionless experiences. Are you getting the most out of your lead generation efforts? Join us for a webinar on November...
Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results. You'll explore 3...
