All Activities
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Facilitate client onboarding to WhatsApp for Business
Enhance client onboarding to the WhatsApp for Business by setting goals, developing use cases, aligning governance and facilitating implementation.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
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Catalog strategies for holiday campaigns
The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next...
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Improve the ad experience and increase your Audience Network revenue
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
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Proposing a campaign budget
Learn how to create a budget for auction and reservation buying types.
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Improve your advertising with Advantage+ catalog ads
Get started with Advantage+ catalog ads and see how to deliver relevant, personalized ads to your audience at scale. This training covers what Advantage+ catalog ads are, the creative formats available — including catalog product videos and partnership ads —...
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Designing A/B tests, creative tests and lift studies
Learn how to set up the measurement studies available in Meta Ads Manager and read your results in the Experiments tool.
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Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
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Implementing a Meta Business Messaging strategy
Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.
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Create for a mobile world
Understand mobile behavior and improve mobile campaign performance.
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Meta Certification Prep Live Training | Media Planning and Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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Generate insights to make decisions based on data
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
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Engage your audience with Instagram Stories
This course teaches you how to content about your business and interact with your audience on Instagram Stories.
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Evaluating and optimizing a Meta Business Messaging strategy
Learn to evaluate and optimize Business Messaging strategies for improved engagement and growth.
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Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
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Connect with customers using Meta Business Suite
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
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Build an online business presence with Instagram
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
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Cross-border business: Maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Meta Certified Advertising API Developer
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
