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Learn new skills to build your brand or business
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1148 results returned

  • 5 best practices to generate client results

    Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...

    • Event
    • Rating 5.0

  • Selecting campaign objectives

    Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.

    • Path
    • Duration 16m
    • Rating 4.5
    • Beginner
    • Credential

  • Creative Strategy

    Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative

    • Event
    • Rating 3.5

  • Explore data and data sources

    In this course we explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.

    • Path
    • Duration 9m
    • Rating 4.8
    • Advanced
    • Credential

  • Maximize the Brand and Commerce Mix

    Guidance on how to drive long term brand equity and implementing the optimal full funnel mix from brand awareness to conversions based on research from Oxford University Cross Media Study. Don't see any events here? Be sure to log...

    • Event

  • Retain and Grow Shoppers Online

    Retention best practices and testing frameworks for lapsed, loyalist, trialist audiences and advanced retention strategies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top...

    • Event

  • Create for a Mobile World

    Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile.

    • Video
    • Rating 4.7

  • Use App Events to Target, Optimize and Measure

    This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...

    • Event
    • Rating 5.0

  • Webex Testing

    This activity page is dedicated to the Webex test runs. Please feel free to schedule as many as you need as you familiarize yourselves with the new platform. We recommend that all coordinators schedule a test event so that we...

    • Event

  • Prepare for expansion

    Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.

    • Path
    • Duration 45m
    • Intermediate
    • Credential

  • Business management tools and ads resources

    Learn about Meta's business management tools and resources to navigate advertising solutions and strengthen your business strategy.

    • Path
    • Duration 30m
    • Rating 4.5
    • Intermediate
    • Credential

  • All About Facebook Live with CandyLover89

    Beauty creator, CandyLover89 shares real stories from her creator journey on Facebook Live and reveals her top tips and tricks for getting started successfully on Facebook Live. Get ready, get set, go Live!

    • Video
    • Rating 4.3

  • Certifications

    Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.

    • Rating 4.8

  • Creative best practices

    Learn how to select the best placements and creative strategies with Meta Advantage.

    • Path
    • Duration 24m
    • Rating 5.0
    • Intermediate
    • Credential