Support initial adoption of WhatsApp for Business
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
All Activities
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Interpret statistical output
Learn how to interpret statistical analysis and regression results to make decisions based on data.
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Build a holistic measurement approach
Discover how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
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Meta Certification Prep Live Training | Business Messaging Strategy
This training is designed to sharpen your expertise in Meta’s Business Messaging solutions and prepare you to pass the Business Messaging Strategy Certification exam. This focused session is designed to equip you with the latest strategies and tools to leverage...
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Improve lead quality with Meta Conversions API for CRM
Learn how to connect your CRM data with the Meta Conversions API for CRM to optimize ad campaigns for lead quality.
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Maximize campaign results with Performance 5
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
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Improving performance through ad creative
Learn how to implement best practices for ad creative in Meta Ads Manager.
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The WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Learn how you can use opportunity score in Ads Manager to help improve your campaign performance.
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Collaborate on creator selection and outreach
Explore how to apply a clear framework and use Instagram’s creator marketplace to source creators for always-on strategies.
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Supercharge your ads with catalog product video
Learn how to add video to your product catalog and enable personalized media delivery in Advantage+ catalog ads. This training walks you through why video matters for catalog performance, what Catalog Product Video is and how to create or source...
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Data analysis and scaling: Learn how to set up and scale your app campaigns across Meta technologies
Webinar learning objectives Build confidence in your app measurement and attribution strategy across iOS and Android. This training is designed for experienced advertisers who want to deepen their understanding of measurement frameworks, improve attribution accuracy and use data-driven strategies to...
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Selecting campaign objectives
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
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Creative Strategy
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
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Optimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize the configuration of the Conversions...
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
