Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
All Activities
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Identify client opportunities with Meta Business Messaging solutions
Explore Meta Business Messaging's key offerings and learn how to apply them to support client messaging needs.
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Troubleshoot and provide technical support for the WhatsApp Business Platform
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
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Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
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Use WhatsApp for a business
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
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Maximize the Brand and Commerce Mix
Guidance on how to drive long term brand equity and implementing the optimal full funnel mix from brand awareness to conversions based on research from Oxford University Cross Media Study. Don't see any events here? Be sure to log...
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Retain and Grow Shoppers Online
Retention best practices and testing frameworks for lapsed, loyalist, trialist audiences and advanced retention strategies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top...
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Use template analytics for the WhatsApp Business Platform
Learn how to use template analytics to help gain insights for marketing automation, customer insights and revenue optimization.
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Define your audience
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.
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Improving business results through effective creator partnerships
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
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Measure success and monetize a community
Learn ways you can measure your community's performance, make decisions based on insights and monetize to generate revenue.
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Dry Run for Career Tips and Networking Event
Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....
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Get discovered with Reels on Facebook and Instagram
Learn how to use Reels to connect with relevant audiences in a format that resonates with them.
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5 best practices to generate client results
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
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Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
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