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1106 results returned

  • Introduction to measurement methodologies

    This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).

    • Path
    • Duration 30m
    • Rating 4.9
    • Advanced
    • Credential

  • Measure your offline events with Meta Conversions API

    This training begins with an overview of omnichannel marketing strategies and the value of connecting omnichannel data, specifically offline events. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes...

    • Event
    • Rating 3.6

  • Measure the impact of your ad creative

    This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...

    • Event
    • Rating 5.0

  • Grow your business with ads that click to Instagram Direct

    This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...

    • Event
    • Rating 3.9

  • Prepare and set up catalog for Advantage+ catalog ads

    This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...

    • Event
    • Rating 5.0

  • Meta Certification Prep Live Training | Media Buying

    Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...

    • Event

  • Grow your business with ads that click to Messenger

    This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...

    • Event

  • Cross-border business: Maximize international sales with Meta

    This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...

    • Video

  • PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer

    The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...

    • Collection
    • Rating 5.0

  • Help your customers connect to your business on WhatsApp

    This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.

    • Path
    • Duration 20m
    • Rating 4.8
    • Beginner

  • Optimize campaign performance with A/B Testing and Conversion Lift

    Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance.  Level: Intermediate It is important to measure the true performance of your ads on Meta...

    • Event
    • Rating 5.0

  • Grow your audience with Advantage+ app campaigns

    This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...

    • Video
    • Rating 4.1

  • Community News Project Bootcamp

    Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...

    • Path
    • Rating 5.0

  • Meta Certification Prep Live Training | Media Fundamentals

    Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...

    • Event