Measure and optimize your Audience Network ad performance
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
All Activities
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Designing A/B tests, conversion lift tests and brand lift tests
In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
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From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
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Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Webinar learning objectives Unlock the full potential of your campaigns with opportunity score, a personalized feature in Meta Ads Manager that provides tailored recommendations to help boost performance. In this workshop, you'll discover how to harness the power of opportunity...
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Business Messaging Strategy Certification Preparation
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Practice Test Review - Business Messaging
In preparation for the Business Messaging Strategy exam, meet with the Meta Blueprint team to take and review a Practice Test together. During the session, you would answer all the questions together with the other attendees via polls, and...
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Creative Unlocked: Harness Meta Technologies to Supercharge Creator Content
The objective is to learn the latest strategies for supercharging creator content and driving performance using Meta’s partnership ads and creator tools. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
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Opportunity score for agencies: Helping clients achieve better results
Webinar learning objectives This training explains how to use opportunity score in Ads Manager to get personalized recommendations that can help improve campaign performance. Learn how to apply recommendations and get answers to common questions. The training is designed for...
