This training introduces recent updates to Meta ad offerings, including partnership ads, Reels trending ads and catalog product video. Learn what these products are for, when to use them and how to get started. Don't see any events here? Be...
The purpose of this training is to provide learners with a comprehensive understanding of how to set up and run effective campaigns using ads that click to message, optimized for purchases. This training covers the key concepts and best practices...
Webinar learning objectives This 50-minute live training explores how to use AI glasses from Meta to create content. Learn how to grow your business and connect with customers in authentic and personal ways. If you’re a small business owner, content...
This session introduces the strategic foundations of Media Planning on Meta platforms, covering two essential areas: Determining the Best Buying Type and Bid Strategy. Learn how to evaluate and recommend the most effective buying and bidding approaches, and Aligning...
Webinar learning objectives Learn how to add video to your product catalog and enable personalized media delivery in Advantage+ catalog ads. This training walks you through why video matters for catalog performance, what Catalog Product Video is and how to...
This session builds on Day 1 by diving into the execution and evaluation phases of Media Buying on Meta platforms. You'll explore:Implementing Buying Types and Optimising for Ad Delivery. Learn how to select the right buying approach and fine-tune...
This training explores how ad creative affects campaign performance. Learn practical strategies for achieving creative diversification (using a variety of images, videos, messages and formats) so the ad delivery system can better match ads to interested people. Don't see any...
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This training explains how to use A/B Testing, Conversion Lift and creative testing to optimize campaign variables, use Advantage+ automation and build a repeatable testing framework to lower customer acquisition cost and scale winning approaches. Don't see any events...
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
This session covers the foundational elements of campaign setup on Meta platforms, focusing on two key areas:Campaign Activation Tools and Meta Advantage. Learn how to effectively leverage Meta's suite of activation and automation tools, and Campaign Objectives and Signal,...
This session focuses on the budgeting and measurement dimensions of media planning on Meta platforms. You'll work through:Proposing a Campaign Budget. Gain the skills to build and justify effective budget recommendations, andAnalysing Campaign Reporting Results and Measurement Strategies. Learn...
Go behind the scenes of successful creator collaborations. Hear from brands, creators, and agencies about building effective partnerships, overcoming common challenges, and achieving breakthrough results.
This workshop covers how to guide AI for greater campaign performance using optimization tools across Meta technologies. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement...
The Meta Conversions API is a server-to-server connection that allows businesses to connect their marketing data from across the customer journey to Meta. This training discusses how the Conversions API can help agencies establish a more reliable data connection that...
Discover how Meta’s latest AI creative tools can help you diversify ad assets while saving time and boosting performance. Come learn how to make the most of these new features leverage brand controls and gain practical tips designed for marketers...
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
Discover how to use partnership ads to help improve your campaign performance. Learn different methods for using partnership ads, how to work with creators and how to build a partnership ad in Meta Ads Manager. This training explores how...
