Advertising solutions across the marketing funnel
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
All Activities
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How to build your creative strategy for Ramadan
1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...
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Reach your business goals with Reels ads
Webinar learning objectives This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production. Incorporate...
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Measure the impact of your ad creative
This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
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Data and privacy in digital advertising
Learn data use fundamentals and global compliance requirements for digital marketing.
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Commerce Messaging for Businesses
Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...
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Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
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Meta Certification Prep Live Training | Media Planning and Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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Generate insights to make decisions based on data
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
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Prepare for expansion
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
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Amplify campaigns with partnership ads
Explore how to scale creator partnerships, manage permissions in Partnership Ads Hub, and run partnership ads in Meta Ads Manager.
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Small Business Growth Academy Online Courses
Build Meta advertising skills at your own pace. Explore 7 topics designed for small business owners.
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Ad creative that converts: how to diversify your ads for better results
This training explores how advertisers can use ad creative to help improve campaign performance. It covers creative diversification (the practice of varying formats, visuals and messages across ad sets) and practical strategies for building creative volume from existing assets, working...
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