This course explores the value of a holistic measurement approach and specifically covers how to implement and interpret Conversion Lift tests and A/B tests and use the insights to optimize your future campaigns.
This training begins with an introduction of Meta Advantage+, followed by a closer exploration of the newly launched feature, Advantage+ leads campaigns. Next, we’ll review best practices for your Advantage+ leads campaigns. We’ll then take some time to review how...
The purpose of this workshop is to help small businesses understand and apply the benefits of Business Messaging and ads that click to message. This training explores how to apply creative best practices and optimization techniques to ad campaigns that...
In this training, you'll learn the fundamentals of boosting posts on Facebook. You'll learn how to set clear goals, target your ideal audience, decide on the right budget and optimize ad delivery across various placements. By mastering these key concepts,...
Improve the results of your Meta ads in 2026. Learn the latest best practices for campaign structure, automation, creative diversification and data quality. See an example of adoption of an opportunity score recommendation. Discover new catalog-compatible features and get...
This session will guide you through proactive measures to prevent scams, fraud and brand harm, while also helping you build a comprehensive brand protection strategy. Learn how to protect your business accounts, monitor your brand for misuse and resolve issues...
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
In this training, learners will understand the value Meta offers to help grow their business and when to use boosted posts versus Meta Ads Manager. They will also learn how to boost their first post on Meta technologies and get...
Ready to take your lead generation marketing to the next level? Join us for "Generate high-quality leads across Meta technologies" a webinar designed to equip you with the latest strategies and tools for capturing and converting high-quality leads. Learn how...
It’s not too early to start planning for the holiday season! Learn how to incorporate the power of Meta Advantage+ into your holiday plans in our upcoming webinar on Wednesday, July 23. Hear from Meta experts as they uncover trends...
Join us for a live webinar as we explore Meta’s creative automation landscape—showcasing the latest products and features and equipping you with the tools to elevate your ad performance through the power of automation, personalization and scalable creative delivery. What...
The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next...
In this training, you’ll explore how to use key insights to shape a successful holiday strategy and gain a competitive edge for the holiday season. You’ll also learn the creative best practices for developing impactful holiday assets, along with a...
This workshop explains how to enhance ad performance through personalization and scalable creative delivery. Explore the benefits and practical uses of Advantage+ creative, flexible media, related media and format automation, including how to turn on these features during campaign...
Meta has launched several new generative AI features that can help advertisers streamline and optimize the ad creation process. These AI features are available in Ads Manager through Advantage+ creative, supporting businesses along the entire ad campaign creation journey....
Webinar learning objectives Unlock the full potential of your campaigns with opportunity score, a personalized feature in Meta Ads Manager that provides tailored recommendations to help boost performance. In this workshop, you'll discover how to harness the power of opportunity...
The purpose of this workshop is to equip you with the knowledge and skills to effectively plan and create live video ads for your live shopping events on Facebook. You’ll learn how to plan and host a live shopping event...
The purpose of this workshop is to help advertisers prepare their ad strategy for the upcoming holiday shopping season with best practices for ad creative, Meta Advantage+ solutions, omnichannel optimization and testing. Don't see any events here? Be sure to...
The purpose of this workshop is to help learners enhance the effectiveness of their ads that click to message by adopting optimization best practices. Don't see any events here? Be sure to log into Blueprint to access a variety of...
The purpose of this training is to help advertisers set up and manage their ads billing and payments to avoid disruptions in ad delivery and keep their Meta accounts in good standing. Don't see any events here? Be sure to...
TBC
