The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to...
Unlock the full potential of WhatsApp Business with cutting-edge messaging solutions for your company. In this training, you will learn how to automate key processes, build stronger customer relationships, and drive faster business results. Discover how utility and authentication messages...
This course is designed to help participants understand what SQL is and why it is useful for working with data, use basic SQL commands to extract, organize, and manage information from databases. Don't see any events here? Be sure...
Join us for this exclusive webinar where we’ll explore how Meta’s latest AI creative tools are transforming creative development and advertising performance. This session is designed for marketers, creative teams, and media planners eager to maximize their impact and...
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis. Last, you’ll...
This workshop explores how you can showcase and sell products with ads that click to Messenger and shopping features on Messenger. Learn how to add products to Meta Commerce Manager, improve ad performance with catalog best practices and create...
This training helps prepare you for the Certified Meta Business Messaging Strategy Exam. This exam measures your ability to understand and apply the core concepts, tools, and strategies of Business Messaging in order to increase customer engagement and sales. Learn...
In this training, you'll learn how advertising works across Meta technologies and discover how to create engaging content, connect with customers, set clear business goals, and use tools like Facebook Pages, Boost, Meta Business Suite and Ads Manager to...
This training helps prepare you for the Meta Certified Business Messaging Strategy Exam. This training helps prepare you for the Meta Certified Business Messaging Strategy Exam. This exam measures your ability to understand and apply the core concepts, tools...
In this training, you will discover how to get started with advertising on Instagram by leveraging Meta technologies to achieve your business goals. You’ll learn how to create engaging images, videos, and captions that connect with customers and increase...
This workshop explores the 4 Ps of effective ad creative, prominence, personalization, persistence, and performance. Learners will gain a framework for developing ads that stand out, resonate with audiences, and help deliver measurable business results.
In this workshop you’ll learn how to identify and apply key principles of effective measurement in marketing, distinguish between different types of metrics, and design experiments to measure incrementality and inform marketing decisions.
This workshop covers how to guide AI toward better campaign performance using optimization tools in Meta Ads Manager. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement...
The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to enable...
